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Stop talking. Start planting.
By Anja Guckenberger, Deputy Managing Director and Creative Director Edelman Hamburg/Germany Flip through any magazine today and you’ll have trouble ignoring the growing amount of space dedicated to...
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Rising Citizen Voice: Germany
By Kristian Darigan Merenda Germany is a country that boasts the world’s fourth highest GDP and the leading GDP in Europe. The Germans set the bar in renewable energy application and increasingly...
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Sustainability – a book with plenty of seals
By Anja Guckenberger The relevance of sustainability has continuously increased for years. And for a considerable amount of time I have wondered: How do consumers actually define this term, which is...
View ArticleWhy Germans are more involved in Purpose today
During these economically turbulent times, the German people are becoming increasingly involved in social issues—and expect the same from business. There are three data points that struck me when I saw...
View ArticleGerman consumers have high expectations – duty calls for CEOs
Five years in a row we´ve been examining consumer attitudes around social purpose with the Edelman goodpurpose® study now, including commitment to specific societal issues and expectations of brands...
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